BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
The only thing that matters is voting with your wallet
Mostly, but never discount the power of well-wielded shame
They didn’t feel shame, the bad PR caused people to do the aforementioned voting with their wallets.
The problem is all the other people voting the wrong way with their bigger wallets.