2024.07.07 While the gaming industry explores the potential of generative AI, Nintendo remains cautious due to concerns over IP rights and the company's predilection for its unique approach to game development.
Activision, Ubisoft, and EA, all multibillion game dev company, said they’ll be using generative AI to make their game, so no, it’s not really obvious. It’s also mentioned in the article
Nintendo’s stance differs from that of other gaming giants. Earlier this year, Ubisoft introduced Project Neural Nexus NEO NPCs, which uses generative AI to simulate in-game conversations and interactions with NPCs.
Similarly, Square Enix President Takashi Kiryu views generative AI as a business opportunity to create new content using cutting-edge technologies. Electronic Arts (EA) has also embraced generative AI, with CEO Andrew Wilson predicting that over half of EA’s development processes will benefit from advancements in generative AI.
The investor probably heard it’s a trendy thing that can make better profit, so they asked nintendo about it in the briefing.
Those are the companies that have contributed to the fast churn of creatives getting overworked and leaving the industry, leaving their projects to be driven entirely by excess man-hours and lack of innovation.
Activision, Ubisoft, and EA, all multibillion game dev company, said they’ll be using generative AI to make their game
Because these companies don’t care stealing assets and work of others. AI makes it very easy and it won’t be too obvious. Problem with AI is, its trained on data they probably have no rights to use for. But its hard to provide evidence, until its too late and obvious.
Yes and no. The developers mostly still care making good games. Therefore some games are still good. Also we got a few good surprises in the last few years from these companies, so its not all lost.
I doubt most console or phone does, one workaround is to have a server that process everything then send the result to the client side, be it a generated video, picture, or text, i bet most AI stuff is done this way, they don’t download all the required data and process locally.
Also generative AI doesn’t mean it need to be generated live ingame, it can be dialog script, concept art, all sort of production stuff.
Activision, Ubisoft, and EA, all multibillion game dev company, said they’ll be using generative AI to make their game, so no, it’s not really obvious. It’s also mentioned in the article
The investor probably heard it’s a trendy thing that can make better profit, so they asked nintendo about it in the briefing.
Those are the companies that have contributed to the fast churn of creatives getting overworked and leaving the industry, leaving their projects to be driven entirely by excess man-hours and lack of innovation.
Because these companies don’t care stealing assets and work of others. AI makes it very easy and it won’t be too obvious. Problem with AI is, its trained on data they probably have no rights to use for. But its hard to provide evidence, until its too late and obvious.
They don’t even care to make good games anymore.
Yes and no. The developers mostly still care making good games. Therefore some games are still good. Also we got a few good surprises in the last few years from these companies, so its not all lost.
Developers yes, the companies? No.
I can only think of Jedi Fallen Order and that was 5 years ago, maybe Diablo IV but I didn’t play it.
The switch could not even run an LLM fast enough LOL.
I doubt most console or phone does, one workaround is to have a server that process everything then send the result to the client side, be it a generated video, picture, or text, i bet most AI stuff is done this way, they don’t download all the required data and process locally.
Also generative AI doesn’t mean it need to be generated live ingame, it can be dialog script, concept art, all sort of production stuff.