I think from an advertising revenue pov, it makes sense for Spotify to treat this as a problem. Spotify has an incentive to attract advertisers to spend money on ad space in their ad supported audio content. Part of the value is having ads placed in spaces with a high probability o"viewability" which is basically saying that when the ad was delivered, did it deliver in an environment where someone saw it or heard it. Regular podcasts probably have a high viewability because listeners are more actively engaged. White noise “pod casts” probably have a low viewability because the whole point is for it to put users to sleep and be background noise. So I think there’s probably a challenge for Spotify to increase the value to advertisers by demonstrating white noise machines aren’t eating up their ad dollars. And there’s a challenge with the content producers of non white noise to be compensated fairly for having higher viewership generating content than white noise.