They will sleep just fine in their mansions tonight.
Exclusive broadcast rights will cease to be a thing when consumers stop participating and watching these broadcasts, but most are unwilling to cease consuming the content long enough to have an impact on the bottom line which is the only thing they care about.
If I’m Spez, aren’t I just laughing at all the people who are still using my platform to do this? They are still getting ad revenue from all those page visits right?