I love how everybody is so busy about mining your behavior for ad tracking data and then like 2/3 of the ads I actually see are utterly irrelevant gut doctor / toenail fungus / 17 Most Embarrassing Topless Celebrity Moments crap.
(I think the reality is that they’re mining that data to identify a small number of people susceptible to high-value scams - like getting addicted to an F2P mobile game and spending $1000s on it - and the rest of us just get generic infill)
Or - as many of us hope for - we manage to make the economics of the fediverse work (don’t forget to support your instances, people) and the most valuable users move to blissful ad-free places like Lemmy and Mastodon.
Indeed, throw in open-source AI (thanks, weirdly, to Zuckerberg) and Wikipedia and you can start to see the contours of a post-advertising internet.