

Okay, here I go: Heavily misleading marketing.
How the fuck do you look at a meat substitute product, which all scream “I AM NOT MEAT, I AM SUBSTITUTE” from the packaging to the naming conventions like “Like-Chicken”, and think this is meat. Please, if you do this, don’t do the shopping for your household. Depending on the language, you might end up with cleaning products in your breakfast cereal.
2 important things:
This isn’t confusing unless you want it to be.