• 7 Posts
  • 399 Comments
Joined 11 months ago
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Cake day: August 7th, 2023

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  • I mean I’m kidding around, but really, most of the time we’re making a product to sell, and then selling the product to make more of it (or a new/better version of it) so that we can sell it more… so we can make it more… to sell more…

    Its just all part of the same cycle. The OP meme could equally be:

    Sales/Marketing: I made this sale

    […]

    Product: I made this sale.

    its bullshit all the way down.



  • I mean you CAN just get an evening marketing job, 8-5 engineering, half hour break, 5.30-1:30am writing marketing copy, designing campaigns, A/B testing, budget management, demand gen, lead gen, sales enablement, CRO/CPC/CAC management, Martech tool alignment, attribution tracking, SEO research, content marketing, press releases and 3P distribution tools, all of which matched against brand voice and targeting to ABM the specific ICP within each vertical.

    There’s literally nothing stopping you.