That is just its core function doing its thing transforming inputs to outputs based on learned pattern matching.
It may not have been trained on translation explicitly, but it very much has been trained on these are matching stuff via its training material. Since you know what its training set most likely contained… dictionaries. Which is as good as asking it to learn translation. Another stuff most likely in training data: language course books, with matching translated sentences in them. Again well you didnt explicitly tell it to learn to translate, but in practice the training data selection did it for you.
Main issue comes from GDPR. When one uses the consent basis for collecting and using information it has to be a free choice. Thus one can’t offer “Pay us and we collect less information about you”. Hence “pay or consent” is blatantly illegal. Showing ads in generic? You don’t need consent. That consent is “I vote with my browser address bar”. Thing just is nobody anymore wants to use non tracked ads…
So in this case DMA 5(2) is just basically re-enforcement and emphasis of previous GDPR principle. from verge
from the regulation
surprise 2016/679 is… GDPR. So yeah it’s new violation, but pretty much it is “Gatekeepers are under extra additional scrutiny for GDPR stuff. You violate, we can charge you for both GDPR and DMA violation, plus with some extra rules and explicity for DMA”.
I think technically already GDPR bans combining without permission, since GDPR demands permission for every use case for consent based processing. There must be consent for processing… combining is processing, needs consent. However this is interpretation of the general principle of GDPR. It’s just that DMA makes it explicit “oh these specific processing, yeah these are processing that need consent per GDPR”. Plus it also rules them out of trying to argue “justified interest” legal basis of processing case of the business. Explicitly ruling “these type of processing don’t fall under justified interest for these companies, these are only and explicitly per consent type actions”.