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Gormadt@lemmy.blahaj.zone to Technology@lemmy.worldEnglish · 9 days ago

DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

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DirecTV screensavers will show AI-generated ads with your face in 2026

arstechnica.com

Gormadt@lemmy.blahaj.zone to Technology@lemmy.worldEnglish · 9 days ago
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Like other companies with streaming businesses, DirecTV is leaning into ads more.
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  • oh_@lemmy.world
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    9 days ago

    Humanity could do many great things in this world with AI. Instead we are coming up with innovative new ways to give you ads. Get me out of this timeline.

    • resipsaloquitur@lemmy.world
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      9 days ago

      • oh_@lemmy.world
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        9 days ago

        Now I have to go re watch old Futurama. Perfection.

  • Typhoon@lemmy.ca
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    9 days ago

    That’s creepy as fuck and would guarantee I never buy that product.

  • black_flag@lemmy.dbzer0.com
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    9 days ago

    Death to AI, death to capitalism

    • Bo7a@lemmy.ca
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      9 days ago

      Death to allegra geller! Death to existenz!

      • LuigiMaoFrance@lemmy.ml
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        9 days ago

        Long live the new flesh

      • prole@lemmy.blahaj.zone
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        8 days ago

        Man, I need to rewatch that movie…

        • NotANumber@lemmy.dbzer0.com
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          8 days ago

          What movie is this?

          • hDGGgrLpg8nEucjxWnJz@lemmy.world
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            8 days ago

            Existenz

          • prole@lemmy.blahaj.zone
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            8 days ago

            Existenz. And “Long live the new flesh” is from another Cronenberg film called Videodrome.

            Both are awesome.

  • Beej Jorgensen@lemmy.sdf.org
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    9 days ago

    I can’t wait for this shit to become so pervasive that I only read paper books.

    • Darkenfolk@sh.itjust.works
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      8 days ago

      Paper books and comparable are now prohibited under the konzom act, your daily advertisement quota has been increased until morale improves or your mind breaks, whichever comes first.

  • sfxrlz@lemmy.dbzer0.com
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    8 days ago

    Maan, I‘d rather have proper self lacing shoes. This version of the future sucks.

  • chillpanzee@lemmy.ml
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    9 days ago

    These remaining DirecTV subscribers are gonna be pissed when AT&T swaps out the dial-tone on their landline for an ad stream.

    • PattyMcB@lemmy.world
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      9 days ago

      Most of them are probably boomers and will be dead soon, anyway

      • BD89@lemmy.sdf.org
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        9 days ago

        If it means they will finally stop fucking voting then good deal all around!

        • ILikeBoobies@lemmy.ca
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          8 days ago

          We have zoomers for the nazi vote.

          • BD89@lemmy.sdf.org
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            8 days ago

            Sadly you might be right

    • pewgar_seemsimandroid@lemmy.blahaj.zone
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      8 days ago

      does at&t still own direc tv?

      • chillpanzee@lemmy.ml
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        8 days ago

        I don’t know. Maybe not. Last I worked with them they were still Hughes, but the ATT acquisition had been announced.

        Fun story… it once took a bit over an hour to get from their building on Imperial Hwy to the passenger terminal at LAX, and you can see LAX out the uber window on the other side of the street the entire ride. Lol.

  • BeBopALouie@lemmy.ca
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    9 days ago

    Nope, nope and nope.

  • palordrolap@fedia.io
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    9 days ago

    Hahaha, that’s not dystopian at all, hahahaha.

  • CosmoNova@lemmy.world
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    9 days ago

    Not my face. I‘m staying far away from those things. I wonder if generating personalized ads can even be profitable. Seems like a lot of effort to dish out some slop.

    • Nollij@sopuli.xyz
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      9 days ago

      It probably depends on how personalized the ads are. It should come as no surprise that targeted ads have been a thing as long as ads have existed. Coke ads during family shows, alcohol ads (you’ll be cool if you use our product) on MTV, etc.

      There are already a number of algorithms to deliver one ad for a product over another, based on likely demographics. Streaming has greatly increased this, since specific demographic details are immediately and directly available when the ad is shown. I won’t get the same as on Hulu that you get.

      As for generating ads on-the-fly, that seems unlikely. Few ads are fully generated at all, let alone in response to demographics or the specific viewer(s).

      There are also risks when deploying ads without vetting. Some of these viewers will be dressed as Nazis, and will happily share the video to everyone.

  • muusemuuse@sh.itjust.works
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    8 days ago

    Ah yes, that’s what will get me to engage with ads all they needed to do was put my face in them.

    Business majors are so fucking stupid.

    • Echo Dot@feddit.uk
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      7 days ago

      Ads are much more likely to be effective on me if they have attractive people in them.

    • Corkyskog@sh.itjust.works
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      8 days ago

      It will engage me to turn it off.

      • ArxCyberwolf@lemmy.ca
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        8 days ago

        It’s certainly engaged me to never, ever invest in their services. Ever.

        • muusemuuse@sh.itjust.works
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          7 days ago

          Seriously. If I notice the ad, I avoid the product. For example, ads for native and old spice are everywhere on YouTube and super obnoxious so when I need body wash and I hit the store, my fist reaction to seeing those brands is to recall the negative emotions I felt from the last time I had to interact with that brand. So they are spending money to get me to avoid their products.

    • toiletobserver@lemmy.world
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      I was taught none of that during my undergrad. Instead, i say that people who are greedy just happened to get business degrees as a tool to help them be greedy.

  • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕠𝕕𝕚𝕝𝕖@hilariouschaos.com
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    How the fuck are they getting your face?

    • dublet@lemmy.world
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      DirecTV’s screensavers will let a user create an AI avatar of themself by scanning a QR code on the screensaver

      You are expected to volunteer your face. And interact with the ads. Because you are getting this device to watch ads. Apparently.

      • Hule@lemmy.world
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        Bojack Horseman would look great as my face then.

      • PK2@lemmy.world
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        Challenge accepted!

        Oh what a tangled web we weave, when first we practice to deceive 😜.

        • pinball_wizard@lemmy.zip
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          Penis-face sure looks like he’s having a great time in that cold medicine ad!

    • bitjunkie@lemmy.world
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      Haha you probably think those things in your yard are birds

      • 🇦🇺𝕄𝕦𝕟𝕥𝕖𝕕𝕔𝕣𝕠𝕔𝕠𝕕𝕚𝕝𝕖@hilariouschaos.com
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        Makes sence that the birds aren’t working at the moment since the government is shutdown

        • GhostlyPixel@lemmy.world
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          Well the US gov birds aren’t working

    • Beej Jorgensen@lemmy.sdf.org
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      They take pictures of you sleeping.

  • floquant@lemmy.dbzer0.com
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    Who in their right mind would think this is a good idea? Are managers so caught up in the “just add AI bro it will make us cool” hype train that no one stops to think “yeah I would never want this in my living room”?

    • cheesorist@lemmy.world
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      they know what they’re doing, they’re just disgusting humanoids.

  • abbiistabbii@lemmy.blahaj.zone
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    This is going to be an absolute nightmare for schizophrenics.

    • Corkyskog@sh.itjust.works
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      8 days ago

      Imagine someone gets back at their ex and puts a dispenser with LSD in it programmed to dispense a bit every like 15 liters poured out of their Samsung Fridge… Which will probably also play adds with your face on it.

      • abbiistabbii@lemmy.blahaj.zone
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        was…was this you?

  • myfunnyaccountname@lemmy.zip
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    How long before someone uses this feature to create a feature length porno?

    • null_dot@lemmy.dbzer0.com
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      So, ah … yeah.

  • WhatGodIsMadeOf@feddit.org
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    I hate what humanity chose to do with its “God given” gifts.

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