I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
I think of it this way.
The urban legend I grew up with was that one time a kid wasn’t satisfied with their Hershey Bar, so they wrote Mr. Hershey and got a personal replay. Didn’t matter if it was true, it reflected the idea that somewhere there was an actual person behind the brands we used everyday.
Today’s kids know that there’s nothing behind a name like ‘Hershey’ except bean counters and ad men.
Don’t forget the chocolate-flavored food grade wax.
I haven’t eaten a Hersey bar in decades.