I hate the word ‘Consumer’ or I mockingly call it ‘CONSOOMER’. Because that’s to imply everyone in the world is just cattle, but with wallets. We’re no longer customers. We’re consumers now. And a consumer’s purpose is to consume shit, whatever is put out there. Got money? Shut up and consume, it’s what corporate interests and capitalism itself thrive on. Consume and consume.
Conversely, “woke” within the New Age movement, which is where I first heard it. Idk if it was confined to the FB groups I was lurking in back in the day, but they felt so enlightened and elite. If they only knew how deluded and cringy they seemed to outsiders. There were some odd misunderstandings when I read and used the term again in other social medias.